{"product_id":"hicolor-red-hilights-red-permanent-creme-hair-color","title":"HiColor Red HiLights Red Permanent Creme Hair Color","description":"\u003ch5 class=\"pg1-md pb-2\" role=\"heading\" aria-level=\"3\" style=\"box-sizing: border-box; margin-top: 0px; margin-bottom: 0.5rem; color: #464646; font-family: 'Founders Medium', Archivo, 'DM Sans', sans-serif !important; font-weight: 500 !important; line-height: 1.75rem !important; font-size: 1.438rem !important; padding-bottom: 0.5rem !important;\"\u003e\u003cstrong\u003eWhat is it?\u003c\/strong\u003e\u003c\/h5\u003e\u003cdiv class=\"pg3 pb-3\" style=\"box-sizing: border-box; color: #464646; font-family: 'Founders Regular', Archivo, 'DM Sans', sans-serif; padding-bottom: 1rem !important; font-size: 1.125rem !important; line-height: 1.25rem !important;\"\u003e\u003cspan style=\"font-family: verdana, geneva, sans-serif; font-size: 12pt;\"\u003eNEW HiColor RED HiLights by L'Oreal Excellence is the first highlighting series formulated for dark hair. Rich, no-drip creme makes it easy for control of creative techniques . True-to-shade color that resists fading. L'Oreal Excellence HiColor Red HiLights is available in Magenta, Red, Copper Red and Copper.\u003c\/span\u003e\u003c\/div\u003e\u003cdiv class=\"pg3 pb-3\" style=\"box-sizing: border-box; color: #464646; font-family: 'Founders Regular', Archivo, 'DM Sans', sans-serif; padding-bottom: 1rem !important; font-size: 1.125rem !important; line-height: 1.25rem !important;\"\u003e\n\u003cp style=\"box-sizing: border-box; margin: 0in 0in 0.0001pt;\"\u003e\u003cspan style=\"box-sizing: border-box; font-size: 12pt; font-family: verdana, geneva, sans-serif;\"\u003e\u003cspan style=\"box-sizing: border-box;\"\u003e\u003cspan role=\"emphasis\" style=\"box-sizing: border-box; font-weight: bolder;\"\u003e\u003cu style=\"box-sizing: border-box;\"\u003eL’Oreal Help Line:\u003c\/u\u003e\u003c\/span\u003e\u003c\/span\u003e\u003c\/span\u003e\u003c\/p\u003e\n\u003cp style=\"box-sizing: border-box; margin: 0in 0in 0.0001pt;\"\u003e\u003cspan style=\"box-sizing: border-box; font-size: 12pt; font-family: verdana, geneva, sans-serif;\"\u003e\u003cspan style=\"box-sizing: border-box;\"\u003e(800) 345-5014.\u003c\/span\u003e\u003c\/span\u003e\u003c\/p\u003e\n\u003cp style=\"box-sizing: border-box; margin: 0in 0in 0.0001pt;\"\u003e\u003cspan style=\"box-sizing: border-box; font-size: 12pt; font-family: verdana, geneva, sans-serif;\"\u003e\u003cspan style=\"box-sizing: border-box;\"\u003e9AM - 5PM EST, Monday-Friday\u003c\/span\u003e\u003c\/span\u003e\u003c\/p\u003e\n\u003c\/div\u003e\u003ch5 class=\"pg1-md pb-2\" role=\"heading\" aria-level=\"4\" style=\"box-sizing: border-box; margin-top: 0px; margin-bottom: 0.5rem; color: #464646; font-family: 'Founders Medium', Archivo, 'DM Sans', sans-serif !important; font-weight: 500 !important; line-height: 1.75rem !important; font-size: 1.438rem !important; padding-bottom: 0.5rem !important;\"\u003e\u003cstrong\u003eWhat makes it special?\u003c\/strong\u003e\u003c\/h5\u003e\u003cul\u003e\n\u003cli\u003eFor highly-visible, intense red highlights even on dark hair, without brassiness\u003c\/li\u003e\n\u003cli\u003eBreakthrough technology lifts hair 3-4 levels, no pre-lightening required\u003c\/li\u003e\n\u003cli\u003eRich, no-drip creme makes it easy for control of creative techniques\u003c\/li\u003e\n\u003cli\u003eQuick processing time of only thirty minutes\u003c\/li\u003e\n\u003cli\u003eTrue-to-shade color that resists fading\u003c\/li\u003e\n\u003cli\u003eAvailable in three Hi-lift Red shades\u003c\/li\u003e\n\u003c\/ul\u003e","brand":"Vishal Seller","offers":[{"title":"Default Title","offer_id":48717786710271,"sku":"SBS-500241","price":13.19,"currency_code":"USD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0791\/8600\/2175\/files\/wnWcdN2eeL.jpg?v=1781759102","url":"https:\/\/marbabeauty.com\/products\/hicolor-red-hilights-red-permanent-creme-hair-color","provider":"Marba Beauty","version":"1.0","type":"link"}