This website, internet service, or mobile application (“Site”) is owned and operated by Marba Beauty LLC (“Marba Beauty,” “we,” “us,” or “our”).
This Privacy Policy describes how we collect, use, disclose, and protect personal information and explains your privacy rights under applicable law.

By using the Site, you consent to this Privacy Policy and the Site Terms of Use.
We may update this Policy periodically; updates are effective upon posting.

This Policy is intended primarily for United States residents.
Jurisdiction-specific rights (including California) are addressed below and in Your Privacy Choices.

1. Information We Collect

We collect information that identifies, relates to, describes, or could reasonably be linked to an individual or household (“personal information”).

Categories of Personal Information

Depending on your interaction with us, we may collect:

• Identifiers & contact data
  (name, address, email, phone, account credentials, IP address, device identifiers, government ID where required)

• Commercial and transaction information
  (products purchased or considered, payment details, order history, loyalty activity)

• Internet or network activity
  (browsing behavior, interactions with pages, ads, emails, device and usage data)

• Geolocation data
  (approximate or precise location where enabled)

• Audio, visual, or sensory data
  (call recordings, CCTV, images, chat transcripts)

• Professional or employment information
  (license status, occupation, business affiliation, education or training)

• Characteristics of protected classes or demographic data
  (age range, gender, language preference, etc., where voluntarily provided or permitted by law)

• Health, beauty, or biometric-related data
  (e.g., skin concerns, virtual try-on imagery, facial-landmark analysis where used)

• Inferences
  (preferences, behaviors, purchase tendencies, or profile information derived from other data)

We do not knowingly collect personal information from children under 13.

2. Sources of Information

We collect personal information:

• Directly from you (accounts, purchases, communications, surveys, content, services)

• Automatically through cookies, analytics, device data, and similar technologies

• From third parties, including:

• payment processors, shipping carriers, and service providers

• advertising, analytics, and social media partners

• affiliates and business partners

• publicly available or lawfully obtained sources

3. How We Use Personal Information

We use personal information for legitimate business and legal purposes, including to:

• Provide, fulfill, and support products, services, and transactions

• Create and manage accounts, memberships, and loyalty programs

• Process payments, shipping, returns, subscriptions, and rewards

• Communicate with you (service, transactional, or marketing where permitted)

• Personalize content, recommendations, and advertising

• Operate, improve, and secure our Sites, services, and business

• Detect fraud, enforce terms, and protect safety and legal rights

• Conduct analytics, research, product development, and AI-assisted operations

• Comply with legal, regulatory, tax, audit, and reporting obligations

• Support corporate transactions (e.g., merger, acquisition, restructuring)

Automated technologies and artificial intelligence may be used for personalization, analytics, security, and customer support functions, consistent with this Policy.

4. How We Share Personal Information

We may disclose personal information:

Service Providers & Business Operations

To vendors performing services such as:

• payment processing, shipping, fulfillment

• IT, hosting, analytics, customer service, fraud prevention

• marketing, advertising, and communications support

• loyalty programs, reviews, virtual tools, and events

These parties are contractually required to protect personal information.

Transactions & Business Partners

To:

• manufacturers, marketplaces, or partners involved in your purchase

• financial institutions or payment providers

• employers, franchisors, or professional credential verifiers (where applicable)

Advertising & Analytics

We may disclose identifiers, online activity, commercial data, and inferences to:

• advertising networks, social media platforms, and analytics providers

• ad-tech vendors supporting targeted or cross-context advertising

Some laws classify these disclosures as “sale” or “sharing.”
You may opt out via Your Privacy Choices.

Legal & Corporate Purposes

We may disclose information:

• to regulators, law enforcement, or courts where required

• to protect rights, safety, or property

• in connection with litigation or investigations

• during mergers, acquisitions, or asset transfers

5. Cookies, Tracking, and Interest-Based Advertising

We and our partners use cookies, pixels, SDKs, analytics tools, and similar technologies to:

• operate and secure the Site

• remember preferences and shopping activity

• measure performance and analytics

• deliver and evaluate advertising

• personalize experiences and communications

You may control cookies through browser settings, cookie controls, or Global Privacy Control signals, subject to legal requirements and technical limitations.

6. Data Retention

We retain personal information:

• as long as your account, relationship, or program participation is active

• as needed to provide services or complete transactions

• as required for legal, regulatory, tax, audit, dispute-resolution, and security purposes

Residual data may remain in backups or archives as permitted by law.

7. Your Privacy Rights (U.S.)

Depending on your state of residence, you may have rights to:

• Know / Access / Portability

• Delete personal information

• Correct inaccuracies

• Opt-out of sale, sharing, or targeted advertising

• Limit use of sensitive personal information

• Non-discrimination for exercising rights

Requests may require identity verification and may be subject to legal exceptions.
Submit requests via Your Privacy Choices or contact information below.

California residents receive additional disclosures under CCPA/CPRA.

8. Children’s Privacy

Our Sites are not directed to children under 13, and we do not knowingly collect their personal information.
If discovered, such information will be deleted as required by law.

9. Security

We maintain reasonable administrative, technical, and physical safeguards designed to protect personal information.
However, no system is completely secure, and transmission of information is at your own risk.

10. Third-Party Sites and Services

Our Site may link to third-party platforms or allow social logins.
Their privacy practices are governed by their own policies, not this Policy.

11. International Transfers

Information may be transferred to and processed in the United States and other jurisdictions with different privacy laws.
By using the Site, you consent to such transfers where permitted by law.

12. Updates to This Policy

We may modify this Privacy Policy at any time.
Changes are effective upon posting to the Site.

13. Contact Us

Marba Beauty LLC
Email: CustomerService@marbabeauty.com

For privacy rights requests, please visit Your Privacy Choices.